From adult children to online experts, senior living operators are increasingly targeting “influencers” to bring a new generation of residents into their communities.
In 2026, the U.S. is awash in influencers who sway opinions on everything from food and fashion to news and politics. Pew Research data from 2025 showed that about one-in-five U.S. adults (21%) get regular news from influencers, which the organization defined as “individuals who have a large following on social media and often post about news or political or social issues.”
