Older adults considering senior living have never been more sophisticated and demanding. Their collective mindset has changed and evolved in notable ways in recent years, according to industry experts. With that in mind, senior living operators who do not change and evolve with their consumers will risk being snubbed by prospective residents who do not have their expectations met.
Against that backdrop, Andrew Carle, president of Carle Consulting, sees the senior living field arriving at a critical moment as the Boomer generation ages.
