BOOMERS LONGS FOR LUXURY

Baby boomers, who make up the much-anticipated “silver tsunami,” control an outsized portion of overall American wealth. This generation — born between 1946 and 1964 — comprises roughly one-fifth of the U.S. population yet holds more than 50 percent of U.S. household wealth, with over $85 trillion in assets, according to Federal Reserve data. 

Many of these seniors also have uniquely high standards and expect that their living arrangements will reflect these standards. 

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