Simple changes in how organizations talk about aging may help boost participation in wellness programming among older adults, according to a report from the Mather Institute. The research found that brief messages addressing views of aging — especially when woven into program descriptions — could increase interest in certain physical, health and social activities. Although the studies focused on senior center attendees, the report notes the findings could extend to senior living communities and other aging services as well.
The Mather Institute, in partnership with the University of California, Los Angeles, conducted two experiments with senior center attendees across Chicago, Los Angeles and Washington, DC.