New Mather Institute Study Shines Spotlight on Gen X’s Concerns, Desires

The Mather Institute has launched a five-year study to determine various aspects about what Generation X wants out of senior living in an effort to better appeal to them.

Members of the cohort known as Generation X – usually defined as people born between 1965 and 1980 – are not yet ready to move into senior living communities. But they are becoming primary decision makers for their parents, and they also represent a sizable portion of the senior living workforce.

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