Mather LifeWays, a non-denominational not-for-profit based in Evanston, IL, is dedicated to developing and implementing Ways to Age WellSM.
Keeping the marketing message fresh and on point is important in helping us tell the story of innovative ideas. Here are some ideas from our marketing playbook to help your organization enhance its communications:
Create experiences. As you walk through The Mather, our newest CCRC, you may notice some unusual internal signage, which assists in creating culture and storytelling. You’ll see signs such as “The Suits” for executive offices or “Squeaky Clean East” for the linen closet. No detail is too small to create an experience and tell your story.