Changing The Way We Communicate

In 2013 Mather LifeWays dominated the Rebranding Aging Awards in multiple categories. With our goal of celebrating progress, we chose this not-for-profit organization because it sets a solid example for 50+ marketers, and the wining entries provide a roadmap for tohers working to craft successful approaches. As Mather demonstrates, business will benefit from success in multiple mediums once they understand and embrace the principles of positive/active aging, storytelling and speaks to later-life values.

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