LeadingAge Seeks Input on New Name for CCRC

In an ongoing effort to find a new name for continuing care retirement community (CCRC), LeadingAge has launched an online survey via which it is accepting ideas until Feb. 15.

As Long-Term Living first reported in April 2014, LeadingAge partnered with member Mather LifeWays for the renaming effort, which it called the CCRC Namestorm, to create a term to replace CCRC—gradually—with something “more aspirational and attractive to future residents and their families.” They held three in-person events in April and May 2014 and welcomed additional ideas via an online submission process. LeadingAge reports that hundreds of its members have held their own “Namestorming” sessions.

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