Take the CCRC NameStorm Survey by Feb. 15

Ever wish someone would come up with a new name for the continuing care retirement community (CCRC)—one that actually resonates with consumers?

Your wish is about to come true.

But first, we need about 10 minutes of your time.

That’s how long it will take to complete a new, online survey developed through CCRC NameStorm, a national brainstorming initiative spearheaded by LeadingAge and Mather LifeWays, a LeadingAge member in Evanston, IL.

The NameStorm survey lists 10 alternative names to describe a CCRC. Those names surfaced during NameStorm sessions held by LeadingAge members around the country over the past 18 months.

Pick your top choice before the survey closes on Feb. 15, 2015. Invite residents, prospective residents, colleagues, community partners, and any other interested people to do the same.

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