It is kind hard to know what to make of it, but the senior living industry seems to be in the midst of a tidal wave of changes . . .
- Argentum (ALFA) got a new leader
- ALFA became Argentum
- Larry Minix retiring and Katie Smith Sloan is stepping in as the new CEO
- Healthcare REIT is now Welltower
- And now . . .
The new name being offered up to replace CCRC is Life Plan Community.
And I like it a lot.