Serving Older Adults: A Community Outreach Example

What has your organization done for the town or city it calls home?

Regardless of whether a senior living provider has a mission that includes serving older adults beyond its walls, investing expertise in serving older adults in the greater community is an excellent way to expand your footprint, improve the marketability of your organization, and reach more older adults. At Mather LifeWays, we do this through a number of programs and locations — but then again, our community-based initiatives comprise just one of our areas of service.

Effective community outreach to older adults can be done on a much smaller scale, with minimal investment and resources. A perfect example of this is my friends from Clark-Lindsey, a not-for-profit Life Plan Community in Urbana, Illinois, whose outreach program blossomed in just one year. Let me share their success story:

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