With the senior living industry facing a workforce crisis, it’s becoming increasingly urgent to draw talented students to the sector. Two different projects, one involving non-profit provider Mather LifeWays and the other involving commercial real estate firm JLL, showcase the potential payoffs if senior living professionals and residents can engage with college students. The projects also highlight some of the challenges in reaching a critical mass of young people.
Inspiring the next generation has been a major goal of the Future Leaders Council of the National Investment Center for Seniors Housing and Care (NIC). Last year, members of the Council launched a “Connect the Ages” campaign to recruit young talent to the industry. In addition, Council members have set a goal of each speaking at one college every year.
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