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With Rising Demand From Boomers, Senior Housing Developers Shift To More Urban Projects

Gone are the days of sleepy, gated retirement communities in secluded, suburban settings. Millions of baby boomers reaching retirement age today are demanding a more urban style of living, and developers are beginning to respond.

“One of the things we’re seeing with the population over 65 is they want to stay in the heart of their community,” Mather LifeWays Senior Vice President Gale Morgan said. “Boomers are saying ‘I want ease of access, I don’t want to have to get in my car to go to the restaurant or the doctor.’ The urban lifestyle is getting more and more popular.” 

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