Mather LifeWays Receives National Seniors Housing Awards For Marketing Excellence

Evanston, Ill. (July 7, 2008) – Mather LifeWays, a not-for-profit dedicated to creating “Ways to Age Well,” announced today that the organization has been recognized by the National Association of Home Builders (NAHB) as among the “best of the best” in the seniors housing industry with three awards for marketing excellence. 

The awards were presented during the 2008 Best of 50+ Seniors Housing Awards ceremony held May 20, recognizing The Mather’s continuing care retirement community brochure (Innovation Award), as well as the retirement community’s direct mail campaign (Gold Award).  A creative advertising campaign for Splendido, the organization’s Tucson-based retirement community, was recognized with a Silver Award.

“We are very proud to be honored by the NAHB for the second consecutive year with awards that identify innovation in marketing to older adults,” said Mary Leary, president and CEO of Mather LifeWays.  “What we find most gratifying is recognition within the industry that Mather LifeWays is among those organizations who are meeting the need for unique and innovative approaches to senior living.”

The NAHB 50+ Housing Council, which has promoted excellence in the 50+ housing industry for the past 16 years, presented awards in 58 categories to current and on-the-boards projects from across the United States and as far away as Japan.

A 12-member panel of architects, builders, designers, marketing professionals and universal design specialists judged projects on innovative architecture, interior design, merchandising, marketing and how effectively they responded to the housing demands of the burgeoning 50+ market. Marketing categories focused on brochures, advertising campaigns, sales centers and special promotions.

Scheduled to open in 2009 near the shores of Lake Michigan, The Mather is the latest addition to a family of senior living residences created by Mather LifeWays that strive to offer older adults the opportunity to pursue engaged and active lifestyles.  Comprised of two10-story buildings, The Mather will offer a 10,000-square-foot spaand fitness center, 24-hour concierge service,  health care center, cinema, seven restaurants, and more.

Located in Tucson, Arizona, Splendido offers high-end, upscale resort-style living for adults 55 years and older with amenities that include the 10,000-square-foot Saluté Spa & Fitness Center, indoor and outdoor swimming pools, 24-hour concierge service, fine dining venues, an 18-hole putting course, cinema, and Sonora, the new health care center.

For more information about The Mather and Splendido, visit


About NAHB

The National Association of Home Builders is a Washington-based trade association representing more than 225,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. Known as “the voice of the housing industry,” NAHB is affiliated with more than 800 state and local home builders associations around the country.


About Mather LifeWays

Based in Evanston, Illinois, Mather LifeWays enhances the lives of older adults by creating Ways to Age Well.SM Founded in 1941 by entrepreneur and humanitarian Alonzo Mather, Mather LifeWays is a not-for-profit organization dedicated to providing a continuum of living and care; making neighborhoods better places for older adults to live, work, learn, contribute and play; and identifying, implementing and sharing progressive practices for wellness, workforce issues, memory care support and empowering caregivers. To learn more about our senior living residences, community initiatives, Institute on Aging and how to make a tax-deductible donation, please call (847) 492-7500 or visit




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