Mather LifeWays Leads Initiative to Rename ‘Continuing Care’ Category

EVANSTON, IL. (November 3, 2015) — For years, Mather LifeWays, an industry-leading senior living provider, has been a strong proponent of the importance of language when it comes to older adults and retirement living. In fact, to Mather LifeWays, “retirement” became the trademarked “Repriorment™,” where older adults have time to rediscover the priorities and passions they may have pushed aside and wish to revisit.

Mather LifeWays, together with LeadingAge, an association of not-for-profit aging services providers, recently helped lead an initiative in partnership with other industry research and marketing professionals called Project NameStorm, with an objective to change the “Continuing Care Retirement Community” moniker.

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