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Provider Takes on ‘Oldest Daughter’ Duties to Drive Move-Ins

Coordinating a move into senior housing and all that goes with it—the downsizing, the movers, the emotions, the realtors—is a burden that typically falls on a prospective resident’s oldest adult daughter. But what if the burden were removed from her shoulders?

One senior housing provider clued Senior Housing News into how it is, in a sense, providing a stand-in oldest adult daughter for its new residents, and why doing so may give it a competitive edge.

A Stress-Free Transition

Mather LifeWays, which operates an independent living community in Wilmette, Illinois, and life plan communities (formerly known as CCRCs) in Evanston, Illinois, and Tucson, Arizona, employs a move-in coordinator at each of its locations who essentially fills the role of future residents’ “oldest adult daughter.”

Read the full article here