Mather, Kendal Use Data and Creativity to Recharge Referrals During Covid-19

When the Covid-19 pandemic hit, many referral sources wilted — but in the year since, some providers have found a way to keep leads flowing by utilizing digital messaging, harnessing data and investing in less-traditional sales and marketing channels.

For example, when more traditional sales methods used by Kendal Corp. lost effectiveness last spring as the pandemic gained steam, the organization realized it had to act fast in ramping up its ongoing digital marketing strategy.

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