EVANSTON, IL (April 20, 2021) – Mather was recently named a winner of both Silver and Gold awards in the 2021 Best of 55+ Housing Awards. The work was recognized among the year’s most outstanding work in residential real estate sales, marketing and design was honored by the National Association of Home Builders (NAHB) at the National Sales and Marketing Awards Ceremony (known as “The NationalsSM“), one of the building industry’s most prestigious events. Presented by the NAHB’s 55+ Housing Industry Council, these awards are the premier design and marketing competition for housing that appeals to older adults.
“We were honored to have been selected from such a competitive field,” said Brenda Schreiber, Senior Vice President of Marketing, Mather. “Our unique marketing campaigns are much more than spin or euphemisms, they’re about challenging beliefs by changing up everyday language, which, in turn, changes perceptions of aging. We want the consumer to know right from the start that they can expect something different from a Mather residence.”